Author: Maria Sparagis
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The Checkbox Debate: Are They Required for Subscription Signups?
Subscription signups are changing, where a seemingly small detail—like a checkbox—can make all the difference. These simple little squares are how the FTC wants (in part) to make simple cancellations mandatory for all subscription merchants. In this blog post, we’ll explore the ins and outs of using checkboxes in subscription signups, including the FTC’s stance…
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BNPL for Everyday Purchases? This Payment Option Is Lined with Gold for Merchants
In recent years, Buy Now, Pay Later (BNPL) services have gained significant traction among Americans, revolutionizing the way consumers approach their purchases. While traditionally associated with larger-ticket items like electronics and furniture, BNPL has now expanded into everyday products, like to buy groceries or home goods. This shift in consumer behavior presents a golden opportunity…
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From Freemium to Premium: Exploring the Landscape of SaaS Pricing
As innovative leaders in the Software as a Service (SaaS) arena, you know firsthand how this business model is reshaping the way we use software – making it more accessible, flexible, and budget-friendly than ever before. But with great innovation comes great hurdles, and one of the biggest challenges you face is setting the right…
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Is ChatGPT the Google Killer? How AI is Changing the SEO Landscape Forever
In recent years, the rise of artificial intelligence (AI) has changed the way we interact with technology and access information. One of the most significant advancements in this field is OpenAI’s ChatGPT, a powerful AI developed by OpenAI, now based on the GPT-4 architecture. This revolutionary AI has the potential to disrupt the world of…
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Surviving the MATCH List: A Merchant’s Guide to Getting Out WITHOUT Triggering Closure
Picture this: you’re an online merchant, working tirelessly to grow your business and keep your customers happy. One day, you receive a chilling notification – you’ve been placed on Mastercard’s MATCH list. Panic sets in, your heart races, and you wonder if this is the end of the line for your business. But fear not,…
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