Category: COACHING

Seize the Season: Embracing Seasonality in Marketing Supplements for Fitness Coaches

As a fitness coach or ecommerce supplement seller, you’re no stranger to the constant ebb and flow of trends in the health and wellness industry. The supplement market is bustling, brimming with opportunities for those willing to innovate and adapt. And one area that is ripe for exploration? Seasonal supplements.

What if we left behind the one-size-fits-all approach to supplements that typically dominates the market? Instead, imagine aligning your product line with the change of the seasons, delivering unique, timely solutions to your clients’ evolving health and wellness needs.

It’s time to embrace the concept of seasonal supplements, a fresh marketing strategy that seamlessly pairs each changing season with a specific supplement and workout routine. Not only does this approach provide your clients with targeted support for their seasonal fitness goals, but it also offers a powerful tool for driving engagement and boosting sales.

From a “Summer Body Supplement” matched with a cutting routine, to a “Winter Wellness Supplement” paired with a bulking regimen, the possibilities are as varied as the seasons themselves. As the weather shifts, so too do our bodies and our wellness goals. Isn’t it time our supplement strategies followed suit?

Understanding Seasonal Needs in the Dietary Supplements Market

In the wellness industry, it’s essential to understand one fundamental truth: our bodies are not static, but dynamic. Just as our bodies respond to the rhythm of day and night, they also ebb and flow with the changing seasons.

This seasonal shift impacts not only our physiological needs but also our psychological ones. Understanding these changes, and how they relate to fitness goals and dietary requirements, can unlock an invaluable marketing opportunity for online wellness coaches.

Consider the energy and optimism many of us feel as winter gives way to spring. As temperatures rise, so too does the desire to shed the comfort of winter layers. This is when fitness goals often revolve around weight loss or toning, making it the ideal time to offer a spring-themed supplement geared towards these goals, perhaps combined with a high-intensity workout plan.

As spring transitions to summer, the emphasis on achieving that perfect “beach body” typically heightens. A “Summer Body Supplement” could focus on boosting metabolism and promoting fat loss, ideally paired with a cutting workout routine.

When fall arrives, a focus on health and immunity may take center stage, as we prepare our bodies for the upcoming colder months. A “Fall Immunity Supplement” could emphasize the support of a healthy immune system, paired with a balanced workout routine.

Winter, meanwhile, is often the time for building mass and strength, as we tend to consume more calories and cover up in layers of clothing. A “Winter Bulking Supplement” would complement this seasonal trend, offering a blend designed to optimize muscle growth and recovery.

Aligning your supplement products and coaching with these changing needs and priorities not only demonstrates your understanding of the seasonal shifts your customers are experiencing, but it also fosters a deeper connection with them. This connection is the key to long-term customer loyalty and sustained supplement business growth.

The Power of Seasonal Marketing for Dietary Supplements

Seasonal marketing is not a new concept, but it is one that holds remarkable potential. It resonates with consumers because it aligns with their current state of mind, their environmental conditions, and their immediate needs. But what makes it such a powerful tool in the world of health and fitness coaching?

Urgency

First and foremost, it creates urgency. A limited-time offer on a “Spring Rejuvenation Supplement”, for example, makes customers more likely to act promptly to avoid missing out. This urgency can drive faster sales and increase the overall volume of transactions during the selling period.

Relevancy

Secondly, seasonal marketing helps keep your brand fresh and relevant. It shows that you’re in tune with the needs and goals of your customers throughout the year, reinforcing their connection with your brand. By keeping your offerings dynamic and interesting, you encourage customers to keep coming back to see what’s new.

Looking outside the fitness industry for inspiration, we see numerous successful examples of seasonal marketing. Starbucks’ Pumpkin Spice Latte has become synonymous with the start of fall. Similarly, Coca Cola’s holiday-themed cans have become a beloved tradition during the winter holidays.

The concept is the same for fitness and health: create a product that not only meets a specific need but also embodies a particular time of year. Your “Winter Wellness Supplement” could become as eagerly anticipated as that first snowfall, and your “Summer Body Supplement” could become a staple of beach season preparations.

Planning Your Seasonal Supplement Strategy

Transitioning to a seasonal supplement strategy requires thoughtful planning and execution. However, with a well-structured approach, you can navigate this exciting journey efficiently. Here’s a step-by-step guide to help you craft your seasonal supplement strategy.

1.     Market Research: Begin by understanding your audience’s seasonal needs, habits, and preferences. Look at trends in the fitness and supplement industry, survey your clients, and consult the latest scientific research related to seasonal changes in health and fitness.

2.     Product Development: Based on your research, brainstorm nutritional supplement formulations that will cater to the seasonal needs of your clients. Collaborate with experts to ensure that your supplements are safe, effective, and compliant with regulations.

3.     Marketing and Sales Strategies: Develop a digital marketing plan that highlights the unique benefits of each seasonal supplement. Use storytelling to create a compelling narrative around each product. Your sales strategy could involve limited-time offers, bundle deals with relevant workout plans, and loyalty rewards for repeat customers. (Click here for a supplement labels and health claims guide—a bad product label can kill your business!)

4.     Anticipating Challenges: Potential hurdles may include production timelines, regulatory approvals, and consumer skepticism. Mitigate these risks by starting the planning and production process well in advance, being transparent with your audience about the benefits and safety of your supplements, and offering a satisfaction guarantee or trial period.

5.     Execution and Evaluation: Launch your seasonal, high-quality supplement and monitor its performance closely. Collect customer feedback to continuously improve your products and strategies. Remember, it’s a cyclical process that allows for continual improvement and adaptation.

Planning and implementing a seasonal supplement strategy requires time and effort, but the rewards can be immense. By offering your clients tailored, timely solutions to their fitness needs, you can elevate your brand, enhance customer satisfaction, and achieve significant business growth.

Making the Most of the “Summer Body” Trend

As we head into the warmth of the summer season, many of your clients will have one goal in mind: achieving that perfect “summer body”. This universal ambition presents an excellent opportunity for you as a fitness coach and retail supplement provider.

Creating a Supplement

To start, consider designing a “Summer Body Supplement.” This product could contain ingredients known to aid in fat loss and muscle definition. Some possibilities include botanical green tea extract for its metabolism-boosting properties, BCAAs to aid in muscle recovery and growth, and vitamins D and B12 for overall health and energy.

Always remember to consult with a healthcare professional or nutritionist when formulating supplements to ensure safety, efficacy, and compliance with the FDA (Food and Drug Administration), FTC, and DSHEA Act (Dietary Supplement Health and Education Act).

You should also remember to work with a supplement manufacturer that aligns with FDA guidelines. Even if you’re just a distributor of their product (whether it’s white labeled for not), you will suffer the negative consequences if the manufacturer isn’t up to code.

Pairing Your Supplement

Pair your new product with a workout routine specifically designed for cutting. This program should prioritize high-intensity interval training (HIIT) and strength training to promote fat loss while maintaining muscle mass. You might also consider including outdoor workouts to take advantage of the beautiful summer weather and to keep things fresh and exciting for your clients.

Marketing Your Supplement

Your marketing strategy should tap into the emotions associated with summer – freedom, vitality, and the joy of spending time outdoors. Inspire your customers with images and narratives that make them excited about achieving their summer well-being and fitness goals. You could also incentivize purchases with limited-time offers, like early-bird discounts, or bundle deals that include both your best supplement and workout routine.

Ultimately, it’s up to you how and where you should market your supplement brand dependent on your target audience. Social media channels, email marketing campaigns, SEO (Search Engine Optimization), and other marketing channels are obvious choices. No matter which you choose, the real winning element is consumer testimonials.

By tailoring your offerings to the “Summer Body” trend, you’re meeting your clients where they are and providing them with valuable tools to achieve their fitness goals. It’s a win-win situation – your clients are empowered to reach their summer body aspirations, and you boost your brand engagement and sales during the summer months.

The Last—but Most Important—Step in Selling Seasonal Dietary Supplements

Seasonal supplements offer an incredible marketing opportunity for online health and fitness coaches. By tailoring your product offerings to match the changing seasons, you can cater to the evolving needs of your clients, keep your brand relevant and fresh, and drive sales with a sense of urgency.

But to make the most of this opportunity, you’ll need a robust and reliable payment system. Here at DirectPayNet, we specialize in high-risk merchant accounts, offering secure, comprehensive, and customized payment solutions for startups and businesses like yours.

With DirectPayNet, you can focus on developing, marketing, and selling your seasonal supplements, knowing that your transactions are in safe hands.

Embrace the changing seasons, seize the opportunity, and stay ahead of the competition. Start your journey towards a successful seasonal supplement strategy today, and let DirectPayNet handle your payment needs. After all, success in the health and fitness industry is not just about staying on top of trends—it’s also about choosing the right partners to help you along the way.

May 26, 2023
FTC’s Business Opportunity Rule Expands to Coaching — Must Read!
In a recent press release, the Federal Trade Commission (FTC) is considering an expansion to its Business Opportunity Rule to include coaching services, e-commerce merchants, and investment opportunities.

As an online coach, you must provide potential customers with a disclosure document that outlines key information about your business. Failure to do so could result in legal action being taken against you. The rule is meant for consumer protection against making bad investments, but does it do more harm to business owners than good to consumers?

Keep reading to find out what this new franchise rule entails and how it may affect your business.

What is the Business Opportunity Rule?

The Business Opportunity Rule is a federal trading law that requires sellers of certain types of business opportunities to give potential customers specific information about money-making opportunities before they buy. This includes details about the company’s products and services, as well as earnings claims.

The key elements of the rule include:
- Disclosure document: Sellers must provide potential buyers with a disclosure document that contains information about their business and the risks associated with it.
- Earnings claims: Sellers must provide potential buyers with specific information about earnings claims made by the seller or other people promoting the business opportunity ventures.
- Cooling-off period: Buyers have three days to cancel their purchase and receive a full refund.
- Connection to FTC: Sellers must provide potential buyers with contact information for the FTC and/or their state attorney general’s office.
How does the rule affect coaching businesses?

The FTC is now considering an expansion of this rule to include coaching services, e-commerce merchants, and investment opportunities. This means that if you are a life coach, business coach, health coach, etc., you must provide potential customers with a disclosure document that outlines key information about your business.

Failure to comply with the rule could result in legal action being taken against you or your business. Additionally, it could lead to penalties and other sanctions from regulatory agencies like the FTC or the IRS.

The pandemic brought about many new work-from-home or work-at-home businesses to fruition, but the gov agency is now seeing how unregulated those business models are. The amendment of the rule is designed to provide a level of substantiation (on a reasonable basis) for prospects from established and new business opportunity sellers.

Benefits for Coaching Businesses

First, let’s go through a list of potential benefits coaches may see if the rule is expanded to include this merchant category.
1. Establish trust with potential customers – Ensuring that potential customers have full disclosure of the details of your business and any associated risks is likely to make them more comfortable with investing in your services.
2. Mitigate risk for consumers – The rule allows buyers to make informed decisions about investing in a coaching business and protects them from possible scams or other fraudulent activities.
3. Encourage transparency – The rule encourages coaches to be transparent and honest about their services, which is an increasingly popular request from consumers and quarterly review services.
4. Foster a competitive market – By encouraging transparency and providing information on risks associated with investment, the rule also creates a more competitive market for coaching businesses.
Drawbacks for Coaches

The rule may be more detrimental to coaching businesses, namely newcomers to the market.
1. Barrier to entry – The Business Opportunity Rule can create a barrier to entry for new businesses, preventing them from competing with more established companies since they don’t have the documentation to backup their success yet.
2. Expensive to comply – The rule can also be expensive and time-consuming to comply with, making it difficult for small businesses to participate in the market.
3. Misguided information – The rule may limit the amount of information businesses can share with potential customers, potentially hindering their ability to make informed decisions about whether or not to invest in a business opportunity.
4. Focus on negative results – Consumers may ignore the positive results and information in the documentation and focus too heavily on the few previous negative investments other customers may have made.
What should coaches do to prepare?

If the expansion of the commission’s Biz Op Rule does lead to the inclusion of coaching businesses, you don’t want to wait until that announcement to start preparing. Transparency is always met with praise, so why not start now?

Create a Top Sheet

Just like when you applied for a merchant account, you should create a top sheet or a cover sheet of your business that acts as one big friendly disclaimer. This single page contains succinct information regarding your business. In this case, it should include bullet points of the Business Opportunity Rule’s requirements.
- Company Name
- Business Address
- Phone Number
- Owner’s Name
- FTC or legal violations in the last 10 years (deceptive practices, etc.)
- If you have a cancellation policy, refund policy, or buy back policy
- How much money a prospective buyer can earn (if stated in marketing material)
- 10 real customers that you will allow to be contacted as a designated person representing the quality of your business opportunity.
This is most, but not all, of the disclosure requirements necessary. But this will cover the main points and give prospects an idea of what they’re getting into.

You should aim to update this document every month to avoid misrepresentation as per the trade regulation rule (if it goes into action).

Prepare an Earnings Claim Statement

After you have determined your total income and expenses, you can prepare a Statement of Earnings. This statement summarizes the profit or loss for a given period of time.

Steps to prepare a Statement of Earnings are as follows:
1. Beginners should start by creating a spreadsheet that includes total income, total expenses, and the net profit or loss for the period being reviewed.
2. List your sources of income on the left side of your spreadsheet, such as sales revenue, interest income, dividends earned, etc. Add up all these amounts to get your total income for the period.
3. Now list all types of expenses incurred during the same period on the right side of your spreadsheet. This may include payroll costs, rent payments, taxes paid, marketing costs etc. Add up all these amounts to get your total expenses for the period.
4. Subtract the total expenses from your total income to determine your net profit or loss for the period.
5. If you have more than one type of asset or activity, such as investments in stocks or owning a rental property, then keep separate columns for each type of asset and its related income and expenses. This will help you see how profitable each activity is during the specified period of time.
6. After calculating the net profit or loss for all activities, create a summary statement that shows your overall earnings performance across all activities.
7. Finally, review your Statement of Earnings carefully to ensure accuracy and make any necessary corrections before submitting it to the relevant party.
Put Aside Resources

Complying with this rule can be costly, especially for new business owners. Coaches should start putting aside funds to comply with this rule. Otherwise, you risk not being able to comply and losing a prospective purchaser.

Promote 3rd-Party Reviews

If you have it available, direct potential customers to sites like TrustPilot or GlassDoor. Promote customers to do their own research on your company before investing in your services.

Reading public comments that are completely outside of your reach will help to create a positive atmosphere around your business (if public sentiment is positive).

Doing so also promotes your compliance with the Advanced Notice of Proposed Rulemaking (ANPR), which is an FTC act that helps to combat fake reviews and endorsements.

You can also guide prospects to the Federal Register, where they can search for your business to find any public documentation (good and bad).

The FTC’s Business Opportunity Rule can help you bring in more profit. Are you prepared?

The biz op rule puts a lot of pressure on businesses currently affected as well as coaches and other investment opportunity providers, if added. But it doesn’t have to be the end of your business or a barrier to entry. View this expansion as an opportunity of your own and reap the benefits it grants.

Customers may want to know what they’re getting into before making a purchase, but they can easily drop out of the buy if your checkout process sucks. Perfect it with DirectPayNet.

Contact us today to set up your payments ecosystem for the influx of new customers your coaching business will receive.
January 18, 2023
Online Golf Coaches: Target Golfers with These Marketing Strategies
Boost your coaching business’ bottom line with online golf course marketing strategies that specifically target golfers and keep them coming back for more.

Whether you’ve got a booming golf coaching business or you’re just starting out, there’s always more you can do to improve customer retention and sales.

In this post, we’ll show you what to consider, how to target, and top marketing strategies your golf business will benefit from instantly.

Niche industries need niche marketing strategies.

It’s important to remember that your audience is a niche market.

It’s true that golfers are a diverse bunch, with many different interests and life goals. But the one thing you know they have in common is their passion for golf and perfecting that swing! Use this to your advantage.

They’re also loyal and financially stable customers, making the golf industry basically recession-proof. That financial stability allows you to up your prices depending on area, income, socioeconomic class, and more.

If you’re not making 6-figures yet, then you need a serious change to your current marketing strategy.

As an online golf coach, your job is to help players make the most of their time on the green by learning new skills or improving their current ones. In order for this process to be effective, you have to understand what makes golfers tick.

When you market yourself as someone who can help them achieve their goals on the green, fully understanding what those goals are, you’ll putt away every single competitor in your industry.

Creating a blog on your site will help your business gain clout and traction. It’s important for potential customers to see that you appear high on search results, so a good SEO (search engine optimization) strategy is something to start thinking about ASAP.

Use the social media platform your audience uses.

If you want to market your golf coaching business to golfers, you need to find the social media platform they use.

If you’re marketing plan speaks to millennials, for example, you’ll want to use Instagram. If you’re marketing campaigns target baby boomers, Facebook is probably the way to go. No matter what age group or demographic you’re targeting, there’s a social media platform that will work for them.

These platforms also give you an opportunity to see how other golf coaches communicate with their audience. You can use it as inspiration to create content you think is better or can connect with a slightly different crowd.

Don’t worry so much about Facebook ads just yet. Yes, it and Google Ads are useful marketing channels, but if you have no online presence then you can expect a lack of enthusiasm or trust. Focus, for now, on social media marketing strategies. You want the word-of-mouth about your content to grow a bit before investing too much cash into other marketing tools.

Know your audience.

Knowing your audience is key in creating a social media or content marketing strategy for your golf business.

In the case of online golf coaching, this means knowing the demographics of golfers, as well as their goals and needs.

Golfers are often older than other athletes, with an average age range of 45-50 years old. But not always! There are younger golf enthusiasts, as well.

They tend to be wealthy, with an average income of $100K+ per year.

Most importantly, golfers are looking for help with their game—they want to improve their scores and lower their handicaps. They’re also interested in getting fit and healthy by playing more frequently or improving their form so they can swing faster without sacrificing accuracy or consistency.

In order to create an effective digital/email marketing strategy for online coaching services, it’s important to understand these demographics and how they relate to your intended audience’s goals and needs.

Using Google Analytics and other sources to read metrics (even just social profile and website views) can give you invaluable information about who to market and remarket to, and on what device: laptop, smartphone, mobile device? Find out and target it.

Video is a great way to show your expertise.

Coaching is not just about you talking and guiding your subscribers. It’s about showing the physical movements that come with golfing. Perfecting the swing, planting the feet, knowing where to look or how to aim. A lot of these concepts should be taught visually, not just verbally.

Besides providing visuals for your training sessions, video also lets your customer see you face-to-face. It gives them an opportunity to hear how you talk, see how you move, and understand how genuine and passionate about golfing you are.

Video allows viewers to really get an idea of what kind of coach they would be working with on an individual level.

They can evaluate whether or not you both have similar values/ideals when it comes down to coaching style preference. Ultimately, it all leads back into their confidence. Everyone wants a coach that makes them feel confident in their skill while giving them the tools to improve.

Target specific areas of need.

Are you looking for golfers who are struggling with a certain aspect of their game? Perhaps you have a client that is trying to improve their short game, or one who wants to learn more about the mental aspects of golf. Maybe they’re looking to improve their fitness and strength so they can play longer rounds with fewer injuries.

Whatever your client’s needs are, it’s important to make sure that you’re targeting the right audience when advertising your services as an online golf coach.
1. First, you should target your audience by identifying the areas of their game that need improvement. Are they struggling with their short game? Do they have trouble keeping their head in check when it comes to putting? Is there one stroke that’s holding them back from scoring better on the green? Once you know what area needs work, you can focus on how best to help them improve it.
2. Second, make sure that your marketing efforts are clear and consistent across all platforms: social media, email, and website. You want your message to be consistent so that people know exactly who they’re connecting with when they engage with your content or join your mailing list. The more consistent your messaging is across all platforms, the better chance you have at building trust with potential clients who might be interested in hiring an online golf coach like yourself.
The 3 key factors to creating a successful marketing strategy.

Know your market. The first step to get your golf course marketing ideas set to a specific group of people is knowing who they are and what they want. You have to understand how they think, how they act, and what their needs are in order to appeal to them as a customer.

Golfers are a unique breed of sports enthusiast. They’re loyal, intelligent, and driven by their love of the game. Use this in your marketing material.

Get your message out there. Once you know who your target audience is and what they want, it’s time to get the word out about your services. Make sure that all of the places where golfers meet online understand that you exist—don’t be afraid of reaching out directly.

If someone asks for advice on the best pro shop for an equipment purchase, how to keep their stance firm at the golf club, or about tee time for an upcoming golf tournament, join the conversation. Golfers don’t always have to come to you for you to make a sale.

Let people know why buying from you makes sense. Sharing your expertise for free online, like having a YouTube channel or Instagram account, is the best kind of free digital marketing.

Once you’ve put yourself out there and proven that you know what’s what on the green, viewers will be more willing to trust in their purchase.

Price your lessons accordingly.

Golf is a social sport, so expect to see a lot of competition on the market. Pricing can be difficult to get right, but it’s worth paying attention to what other coaches are charging and how you fit into this market.

If your competitors offer $30/hour coaching, don’t try and compete by offering $40/hour or more. Instead, consider pricing at $30 or $35/hour and then use your content marketing strategy to showcase how much more of an expert you are than the others.

It’s important to keep in mind that golf is a sport that typically only appeals to people who are already interested in it, so new players aren’t going to be coming into the game with the same level of interest or passion as those who already play.

It’s also important to remember that this makes them more likely to be fickle about which coach they choose—so it’s essential that you keep your prices competitive while still making enough money to cover your costs and pay yourself well enough to keep teaching!

Golf is a recession-proof industry, which means coaching is evergreen.

In fact, it’s one of the few industries that can actually grow during an economic downturn. For this reason, it’s a great time to be a golf coach or instructor. You’ll have more clients than ever before, and you’ll be able to charge them more than ever before.

People who play golf are willing to pay for it. They’re willing to pay for the lessons, they’re willing to pay for the clubs, they’re willing to pay for the equipment—even if they don’t play every day. And when people are willing to spend money on something, that means you can earn.

How’s your sales funnel look?

If you are a golf coach and want to market your business to golfers, you need to know how they think. Golfers are sophisticated, but they also like things that are easy. They want their coaches to be able to give them easy-to-understand information that helps them solve problems quickly and easily.

They want a golf course website that can be navigated through easily, and so do you. User-friendly web design is the simplest way to get new customers and rise in the rankings of online golf coaching, especially at your checkout page.

Getting them to the checkout page is your primary goal. Which means you need a checkout that 100% works, no questions asked.

DirectPayNet sets you up with a merchant account, credit card processing, and payment gateway that simply works. Your customers will stay focused on their upcoming lesson with you instead of card declines and pesky fees.

Get in touch with us today to set up your funnel with the processing power your online coaching business deserves.
July 18, 2022
5 Strategies to Scale Your Crypto Coaching Business

Hey Coin warriors, ready to take your cryptocurrency coaching biz to the next level? Or, at the very least, maintain a steady number of subscribers?

It’s no beginner’s secret that the cryptocurrency market is booming. The value of crypto (Bitcoin, Ethereum, Dogecoin, Solana, and other big coins) is around $2.5 trillion USD, and this number is rising rapidly.

Scaling your crypto coaching business isn’t the easiest task, but it’s well worth it. So, we’re giving you 7 strategies to use if you want your online coaching business to grow.

1. Automate Everything You Can

Assuming you’ve been running your coaching business for a while and have a steady flow going, the best way to scale up is through automation.

This allows you and your staff to focus on more important things than mundane, trivial tasks that take up precious time. Things like marketing (emails, social media posts), payment handling, and pre-recorded video uploads.

Every coaching business is different. You’ll know what to automate if you feel dragged down by a task or find yourself repeating the same thing over and over again. Those are things you want to take off your plate.

Automation also helps keep costs down. You can save on marketing, customer service, and website hosting as a crypto coach. Maybe you can find a way to use smart contracts within your program to get even more involved in the defi crypto world.

2. Use a Subscription-based Model

Once you get things automated, you should focus on customer retention. The best way is to use a subscription-based business model with membership packages. This will allow you to create long-term relationships with your customers and make them feel like part of a community (and less willing to leave).

We see too many coaches overcomplicating their business when all they need is one simple subscription plan with multiple levels — basic, intermediate, advanced — depending on how much time people want to spend learning about crypto.

For example, the basic package might come with access to your content library and nothing else. The intermediate package adds group coaching sessions and Q&A calls. The advanced package adds on monitoring for their first investment and 1-on-1 coaching.

When a customer has to actively pay each month for a service, they become less willing to do so the longer they’re in the program.

By offering subscriptions, your customers don’t have to think twice about it. Payments go through automatically. Though you should set up a solid disclaimer, refund, and cancellation policy to avoid chargebacks.

3. Create a Referral Program

A referral program is an excellent way of getting more clients without having to spend hours trying to market your services. You can set up a referral program on your website or even through an app.

This way, whenever your clients refer someone new, they’ll get rewarded for doing so and so will you.

It’s an easy way to get more customers because it leverages the power of word-of-mouth marketing. When customers recommend your product or service to their friends and family, they become advocates for your brand. And if they refer enough people who buy from you, they can earn rewards like crypto coins (btc, eth, sol, luna, or other altcoins).

You can also offer coins for folks who write reviews and provide testimonials. This incentivizes members of the community to do things that help grow the business, which helps it become more profitable over time.

Offering coins for referrals and testimonials is a win-win: you get more customers, they get more to investment.

4. Live Group Courses and 1-on-1 Sessions

This one is the most straightforward, but it’s also the most difficult. It requires a lot of planning and preparation, but if you can put together a great class that people want to attend, they will pay hundreds or thousands of dollars for that experience.

Again, the live group courses can be included in a premium subscription package, but you can so offer others to join in for a price.

With tools like Zoom and Skype on-hand, hosting virtually is easy. Maybe you’ll be able to take this concept a step further and offer in-person meetings, too. Maybe a yearly meetup or micro-community meetings once per month.

A lot of people hire a coach because they want a personalized approach to crypto investment. With 1-on-1 sessions, you can schedule a set time per week or month to chat with your customers, go over their portfolio, liquidity, and give them a individualized approach to investing.

1-on-1 can also incentivize participants to stay with your coaching program for longer.

5. Build a Community

Don’t pass up the potential that online forums and groups have. You can create a community on Facebook, Slack, on your own site, or even the metaverse for members to ask questions to each other and help guide each other to financial success.

Basically what we’re saying is that a community can coach themselves, allowing you to be a little more hands-off.

You can moderate the community, giving members specific topics each week to discuss or research, answering questions they might have, or saying, “good comment! We’ll cover that in the next session.”

It creates a greater sense of involvement, an ecosystem of education, and that’s what will scale your crypto coaching business. Who knows, maybe it will lead to creating their own ICO…or maybe just a few NFTs.

To Scale as a Crypto Coach, Your Platform Needs a Strong Foundation

You can increase your cryptocurrency coaching business’ revenue by focusing on offering more value, getting clear on your niche, creating packaged services, and building a solid customer service reputation.

Scaling yourself, as a coach and entrepreneur, is important. But having the scaling capabilities alone isn’t enough, you also have to keep in mind your clients and their needs. Easily accessible, quality content like tutorials, investment advice, blockchain fundamentals, and cryptocurrency trading will guide members from zero to 100 in their ability to navigate the crypto market.

Lastly, you must always ask yourself how you will be able to sustain your coaching business financially. Use our step-by-step guide to start scaling your crypto coaching program.

Coaching, crypto, and subscription model businesses are inherently high risk. You need a payment processor that backs your business so you can continue providing quality content without hiccups.

Work with DirectPayNet to get a high-risk merchant account for crypto coaching, connect with a high-risk payment processor, and sit back and watch the cash flow in. Get in touch today to get started.

May 16, 2022
Attract Prospects to Your Coaching Program with These 3 Tips
“Put your best ides in your front-end product, that’s what’s going to get them to want to join your coaching program.”

That’s a quote from the great Rich Schefren in one of our best podcast episodes. Today, we’re homing in on exactly what you need to do to attract the right prospects to your coaching business.

You might see a lot of traffic, your CTR could be through the roof, but if it’s not converting then it doesn’t matter. Follow our brief guide to finding the best prospects for your coaching business and you’ll see a significant improvement in sales and subscriptions.

Read on to learn more, watch the short clip here, or listen on the go here. This is the ultimate guide to follow for the next 5 minutes that will surely boost your online coaching program.

Sell Products You Believe In

Not the other way around. A lot of people try to sell something (in this case, a coaching program) and fail because they only believe in it once it sells.

In other words, don’t believe in the profit, believe in the product. You have to truly believe your coaching practice will benefit subscribers. If it lacks passion, enthusiasm, or drive, then of course it’s going to fail. And this applies to all types of coaching services. Life coaching businesses, business coaches, new coaches, free coaches, successful coaches.

Get leads, convert them into paying clients.

There is no other way around it. All the marketing strategies you will hear about – whether it’s meetups, direct mail, email lists, Facebook ads, webinars, referrals/testimonials, or networking events – are just different ways to get leads. You have to get leads from somewhere before you can convert them into paying coaching clients.

Above all else, you need to convince those leads into believing they need your product because it will better their lives. If you don’t believe in your own product, why should they?

Bring Prospects to Your Conclusion

Let me explain. You believe in your own product because you’ve had some experience(s) that led you to that belief. Research, first-hand experience, trial and error. Whatever it is that brought you there.

Your prospects haven’t reached that conclusion.

If you’re selling a coaching program you truly do believe in and folks still aren’t buying, the problem is they just don’t get it the way you do.

The solution: bring your potential clients through an abbreviated version of your experience. You spent days, weeks, months, maybe years leading you to believe what you believe. Your prospects don’t have that amount of time before moving on to another program.

This is the essence of marketing, no? An advertisement is the shortest possible method of convincing someone they need a product by tapping into something they relate to. An experience.

Take Material from Your Program and Put It in Your Front-end Product

Rich told us that many times coaches say they’re afraid by moving content from their program and putting it in their front-end product, it will cannibalize their coaching program.

Stop thinking this way.

The only thing cannibalizing your program is you. If all of your quality material is trapped behind a paywall, then what is enticing prospective clients to pay?

Customers need to see the value of your program before joining it. Sometimes that means shifting content around and giving out a few freebies. You should put your best ideas upfront. Customers will happily pay to learn more because those are the ideas that prove your expertise. That’s the best way to ensure a continuous stream of clients.

“If you’re an expert and you’re always growing in your field, it shouldn’t be a big deal to provide prospects with your knowledge.” Another great quote from Rich during our podcast.

Imagine Your Ideal Client

You might be surprised at how many coaches waste time and money marketing their program to the wrong audience. Maybe that’s what you’re doing.

The ideal client is something you should have in mind. You must have an idea of who your coaching program helps. Take it a step further and elaborate on the details that surrounds that person.

Location, occupation, gender, age, interests. These are demographics you need to use to envision who is on the other end of the screen.

Tools to help you narrow the search.

So what are some of the ways that you can identify the right prospects for your coaching program? Here are a few ideas:
1. Look at your existing client base
2. Check out the competition
3. Study your social media followers
The clients who already attend your coaching sessions are the most obvious tool when discovering who best fits your program. But it’s important to use multiple sources. You can expand or constrict your marketing spend and reach depending on who exactly is interested in buying your product. For example, it doesn’t make sense to spend your time attracting new clients on LinkedIn when they use a different social media platform like Facebook Groups.

Identify the 3 most important things about your coaching program.

This is a crucial step to figuring out who your ideal clients are. Knowing how you’re going to help others is the first step to figuring out who will benefit from what you have to offer.

Answer questions like these:
- Who are they? (their demographics)
- What do they want? (their goals)
- What keeps them up at night? (their problems)
If you don’t have a clear idea of who your ideal client is, then it’s going to be hard to create content specifically targeted to them. They won’t know how your content will help them achieve their goals. And they won’t feel like you understand what they want or need from a coach.

Once you get that figured out, you can focus on the 3 most important elements of your program. In general, those elements should cover the intended outcome, the main benefits, and the cost.

These elements are the “big ticket” items that will effectively sell your program. They need to be clearly articulated and positioned from the moment a prospect stumbles upon you or your marketing. The quickest way to lose a prospect is by making them guess about any of these three key elements.

Uncover the pain points your client has, then find ways to address them.

Every client has unique challenges and goals, so it’s important to get clear on what those are before deciding whether a coaching relationship will be fruitful for both parties.

Once you’ve identified a client’s main pain points, it’s essential to figure out if your services can help them achieve their desired results. If not, it’s better for both parties to pass on working together, rather than continuing an engagement that isn’t going to be successful. This is important because a dissatisfied client won’t recommend your services, and could even sabotage your business.

Once you know who your target audience is, determine what messages they respond best to and what appeals most to them. This will help you craft a message that resonates with them on an emotional level so they can better relate to your brand.

Coaching Is a High-Risk, Challenging, and Rewarding Industry

The best way to find the right clients for your coaching program (or any business for that matter) is to match the definition of a good prospect with the characteristics of the perfect buyer.

The point is that the very things that make a good client could easily be the same traits that turn you off to them. It’s important to be able to pinpoint your target market and work from there, because ultimately if you can attract and retain the best clients, you will have the least amount of headaches and losses.

Coaching is a high risk, high reward industry. Because of that, you need a payment process that supports high-risk businesses.

DirectPayNet has you covered. We’ll take the headache out of charging your clients so you can focus on attracting them. Get in touch with us today to make your move.
April 25, 2022