Category: Ecommerce & Growth
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The Absolute Best Checkout Flows for Mastering Ecommerce in 2023
Think back to the last time you purchased something online. What stood out? Was it the smoothness of the process, or perhaps a snag that almost made you abandon your cart? At the heart of these experiences lies the ecommerce checkout process—a pivotal moment that can make or break a sale. It’s not just about…
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eCommerce vs. Direct Response, What’s the Difference?
Understanding the nuances of different selling strategies has never been more essential. As our world increasingly shifts to digital realms, businesses must align their practices to reach customers effectively. Two prevalent online sales methodologies that often stir confusion are ecommerce and direct response. Both approaches have reshaped the way businesses sell products and services, yet…
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How the Payment Methods You Accept Reflects the Quality of Your Small Business
If there’s one thing we’ve learned in the field of payment processing, it’s that how you accept your customer’s money can speak volumes about your business. As a veteran merchant account provider, I’ve seen it all – the good, the bad, and the unfortunately outdated. The methods by which a small business accepts payments aren’t…
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What TikTok’s Online Store Means for Amazon, Shein, and ClickBank
Digital marketing trends have revealed a new horizon where social media platforms aren’t just about connecting with friends or finding entertainment anymore. In a revolutionary step forward, the concept of a fully-fledged online retail store integrated within a short-form video platform has emerged. This inventive approach seeks to redefine e-commerce as we know it, providing…
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Stream, Shop, Smile: Roku and Shopify’s Revolutionary Shopping Experience Breakdown
In the rapidly-evolving digital world, one might think the possibilities for advertising and e-commerce are endless. Yet, a noticeable gap persists: the world of TV streaming has largely remained untouched. Well, maybe not untouched but more unrealized. Ads have existed on streaming since streaming’s birth. Viewers today enjoy a plethora of content on their TV…
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