Category: Marketing & Strategy
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Freemium Pros and Cons – Is It Right for Your Business
Did you know that Dropbox grew from 100,000 to 4 million users in just 15 months using a freemium model? Or that Spotify converted over 180 million free users into 83 million paying subscribers? If you’re wondering whether offering a free version of your product could accelerate growth, you’re in the right place. Let’s get…
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How to Quash Cart Abandonment and Perfect Fulfillment
A customer browses your online store, adds items to their cart, and then… disappears. Sucks, right? That’s cart abandonment, and it happens more often than you think. In fact, nearly 70% of online shopping carts get abandoned before checkout. That’s a lot of potential sales slipping through your fingers. Cart abandonment hits your bottom line…
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Email, SMS Are Saviors in Cookie-Proof Marketing
Google phases out third-party cookies and privacy regulations tighten globally. What is happening in the digital marketing world, and will we survive? Yes, of course. While many marketers scramble for alternatives, two channels remain unaffected by these changes: email and text messaging. These direct communication methods don’t rely on cookies to track user behavior, making…
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Top 6 Common Affiliate Email Marketing Mistakes That COST
Email marketing remains the heavyweight champion of affiliate marketing, delivering an impressive $36 for every $1 spent. Yet, countless affiliate marketers leaving money on the table due to simple, avoidable mistakes in their email campaigns. Whether you’re promoting digital products, software, or physical goods, these email marketing missteps can seriously hurt your bottom line. Let’s…
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How and When to Invest in Marketing
I’ve seen it happen too many times. A promising startup burns through $200,000 in marketing spend before realizing they’re targeting the wrong audience. Or a mid-sized company pours millions into campaigns without proper tracking systems in place. Here’s the truth about marketing investment: timing matters more than budget size. I’ve seen companies grow from zero…
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