Author: Maria Sparagis

  • Un-break Your Gen Z Marketing Funnel

    Move over Millennials, Baby Boomers, and all the rest. As Generation Z comes of age and gains increasing purchasing power, marketers are scrambling to understand what makes them tick. With an estimated direct spending power of over $140 billion in the US alone, the potential of this generation cannot be ignored. However, the traditional marketing…

    a funnel shattered into many tiny pieces.
  • How Your Failed Business Leads to Renewed Success

    In the world of business, failure is often perceived as the ultimate defeat. Entrepreneurs pour their hearts, minds, and resources into building a dream, only to watch it crumble under the weight of unforeseen challenges. The common reaction is fear and despair—emotions that can paralyze and prevent us from seeing the opportunities hidden within the…

    businessman sitting in a chair in a somber mood
  • What Is a Digital Wallet and How Does It Work?

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    It’s an exciting time to be in the world of commerce, isn’t it? We’re witnessing a seismic shift in the way people pay for goods and services, and it’s all thanks to the meteoric rise of digital wallets. Gone are the days when customers had to fumble through their physical wallets, searching for the right…

    A person holding their phone to make a digital payment on an online store displayed on their desktop computer.
  • How to Get Approved for a Secondary Pet Insurance Merchant Account

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    As a secondary pet insurance broker or company, you understand the importance of providing comprehensive coverage options to pet owners. From accident-only plans to wellness coverage, pet parents are seeking the best pet insurance to protect their furry family members. However, processing payments for these policies can be a challenge, as pet insurance is considered…

    two dogs playing in front of a vet clinic.
  • Why Your Marketing Copy Isn’t Converting (and How to Fix It)

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    Let’s face it – we pour our hearts and souls into crafting the perfect marketing copy, but sometimes it feels like we’re just shouting into the void. You’ve got a killer product or service, your website looks slick, but your conversion rates are still stuck in the mud. What gives? Here’s the deal: Conversion copywriting…

    A frustrated copywriter staring at two computer screens.