How to Set Up a Shopify Store from Scratch

the Shopify logo with the words "Step-by-Step" on top of a digital desk graphic

Shopify is easily the world’s largest ecommerce platform, used by merchants across all types of business models. Its user-friendly interface, coupled with a comprehensive suite of tools and features, makes it an ideal choice for entrepreneurs seeking to launch and grow their online stores. Shopify’s popularity is even more amplified by its scalability, allowing businesses […]

Maximize Customer Retention by Mastering the Downsell

"Downsell" text surrounded by various icons including shopping carts, sales tags, and funnels.

You know the upsell and the cross-sell, but do you know the downsell? This sales method perfects the trifecta. It gives you the opportunity to not only retain customers but improve your product and bump your bottom line. Here’s all you need to know about the downsell, how to use it, and what to look […]

Everything You Need to Know About Getting a Merchant Account

A stack of credit cards show the Mastercard and Visa labels.

Merchant accounts are the spine of your business. There is no structure and no function without one. Below, we’ve outlined everything you need to know about merchant accounts. What they are, differences between them, how to apply, and more. Apply for a merchant account with DirectPayNet What is a Merchant Account? A merchant account is […]

What Happened to Dropshipping?

A brown cardboard box being parachuted down to the front door of a house

Business models can rise and fall with remarkable speed. One model that has generated considerable buzz over the past decade is dropshipping. While critics have been quick to declare its demise, the reality is far more nuanced. Dropshipping is still very much alive, albeit with significant changes in how it’s executed. This article delves into […]

Pro Digital Networking Tips for Better Leads

a person wearing a suit holding out an open hand that projects a world pa with highlighted points of interest on major cities

Digital networking opens a world of possibilities, letting you connect with people from all over the globe. This expands your reach far beyond your local area—as long as you know how to do it right! Digital network marketing is a great way to showcase your expertise. By sharing your knowledge and insights, you can build credibility in […]