Author: Maria Sparagis

  • Buy Now, Pay Later: The Hype Is Worth It

    As a merchant, it’s really important to make the checkout experience as simple and effective as possible for your customers. Buy Now Pay Later is an idea that has existed for decades but only recently have trends have aligned to see its success. It’s the future medium of exchange for all goods and services. If…

  • How to Use Video Content Marketing to Generate Leads on Social Media

    Social media is a fickle mistress. One day, you can post content and get tons of likes and comments. The next day, your engagement is in the toilet. You might already be familiar with this phenomenon if you’ve dabbled in social media marketing, but have you considered what it takes to turn an Instagram follower…

  • How to Use Multiple Payment Gateways to Boost Conversions

    If you’re serious about your e-commerce business, then you need to have 2 or more payment gateways. What I want to show you today is how using multiple payment gateways can increase your profits, create a good relationship with customers and make things easier for you in the future. Not only that, you have the…

  • 8 Ways to Recession-Proof Your Business

    The economy is undoubtedly heading towards the next recession, and worse that the great recession of 2008. With the ever-changing nature of how we do business, there is no doubt that with the volatility of the current economy (due in no small part to the coronavirus pandemic), we will have to deal with something similar…

  • In Direct Response? Start Using Native Ads ASAP

    If you are a direct response marketer or entrepreneur with a desire to grow your business, then you should be using native channels. As you know organic and PPC traffic can take a long time to convert, so starting to use native ad platforms for driving targeted traffic is crucial for growing your business. Native…