Niche CBD Products That Will Grow Your Customer Base - DirectPayNet
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Niche CBD Products That Will Grow Your Customer Base


Cannabidiol (CBD) is quickly becoming one of the most popular products on the market. From tinctures to edibles, CBD can be found in a variety of forms and used for various purposes.

With its surge in popularity, CBD business owners are looking for ways to capitalize on this trend by offering niche products that will help them grow their customer base.

In this article, we’ll discuss some of these unique CBD products and how they can help you attract new customers and increase sales.

The CBD Industry as It Stands Today

CBD is becoming increasingly common in the United States and worldwide. In 2021, the market for CBD was estimated to be worth $4.1 billion and is projected to reach $40 billion by 2027.

This growth is attributed to a combination of factors, including more states legalizing cannabis use and increasing awareness of the potential benefits of CBD products.

In addition, more and more stores are now stocking their shelves with CBD-infused items, and ecommerce CBD brands are reaping the benefits of this booming industry.

With this exponential growth, access to and selling CBD products is easier than ever which means more types of CBD products are possible. It also means marketing for CBD is more accessible, with affiliate marketing, influencers, SEO (search engine optimization), and social media at full capacity to boost conversions.

Niche CBD Products You Can Sell Today

Whether you’re already in the CBD industry and looking to expand inventory and offerings, or you’re new to the CBD world and want to create a unique product, here’s your answer.

Below is a list of niche CBD products available today you can add to your inventory and use to increase revenue and expand or solidify your customer base. It’s a business opportunity just waiting to be used.

These high-quality CBD products should remain THC-free. This list excludes the common CBD products on the market, like CBD oils, vapes, and CBD-infused foods.

CBD Tea and Coffee

CBD-infused coffee and tea are relatively new in the world of health-conscious beverages. As people become more aware of the potential health benefits associated with consuming CBD, they begin exploring how to incorporate it into their diets.

CBD gummies and other edible products have been a staple for the CBD market since its inception. Offering it as a coffee item or tea item removes the extra step of consuming the already popular CBD edibles, providing a more streamlined benefit.

If folks are already making coffee and tea, why not infuse it? It’s a two-in-one deal.

CBD Pain Relief Lotion

People are interested in CBD for a variety of reasons, one of the main ones being pain relief. Gummies mirror pain relief pills like Tylenol and Advil, but as a natural alternative. What else is used for pain relief? Creams, ointments, lotions, and balms.

Topical CBD products can easily replace drug store-bought ointments, and work even better. Cannabidiol oil is known to be an effective natural remedy for inflammation as well as other body ailments. It can provide quick relief that lasts for hours and provide consumers with a sense of wellness only natural products can provide.

CBD Fitness Supplements

Cannabidiol is quickly becoming a favorite among fitness enthusiasts due to its ability to reduce inflammation and pain in the muscles, enabling athletes to perform at their peak.

It’s no surprise then that CBD-infused fitness supplements are becoming more popular with bodybuilders, runners, and even yoga practitioners. These products can provide an extra boost of energy and help promote muscle recovery after a strenuous workout session. Fitness buffs will love knowing they’re getting all the benefits of CBD without any psychoactive effects.

CBD Beauty and Grooming Products

Think shampoos, conditions, beard oils, etc. CBD is nourishing and soothing. It’s perfect for people suffering from dandruff, itchy scalps, rough hair, or even hair loss (to an extent).

It may sound gimmicky on the surface, but your target audience has an ailment affecting their appearance and CBD has an answer. We live in an age where appearance matters most.

You could even explore creating a CBD subscription box specifically for grooming needs.

CBD-Infused Skincare Products

CBD skincare products are becoming increasingly popular among consumers due to the wide range of benefits they can offer. CBD is known to reduce inflammation associated with acne, eczema, and psoriasis. It has also been found to improve skin hydration and elasticity.

What’s more, it can also help reduce redness and irritation while providing a natural “glow” that many people desire. Selling these types of products can help keep your customers looking their best while helping them reap the healing benefits of CBD.

CBD Bath Bombs

Say hello to the world of luxury and relaxation. CBD bath bombs are a great way to provide your customers with an all-in-one experience that can help them relax, unwind, and enjoy bathing again.

When someone takes a bath, they are looking to elongate a time of relaxation. It’s more of a ritual than it is a way to just get clean. You can enhance that with a CBD spa experience.

These types of products contain essential oils known for their calming properties as well as ingredients like Epsom salt, coconut oil, shea butter, and other natural ingredients meant to soften the skin and help soothe sore muscles. Add in some CBD isolate, full spectrum, or broad spectrum hemp extract into the mix and you have a product that offers multiple benefits in one.

CBD Lube

Yes, you read that right. You can sell CBD personal lubricant, and it does have real benefits for your customers.

CBD lube is designed to heighten physical pleasure while reducing pain and discomfort. For those looking for a natural alternative, this can be an ideal solution. It helps increase sensitivity during sex and allows couples to explore without worrying about adverse effects. It can even increase blood flow, muscle relaxation, and arousal.

So yes, CBD lube is real. And depending on who you’re aiming to sell to, it could be the winning product.

CBD Pet Products

Pet owners love their furry friends and will go above and beyond to make sure they stay healthy and happy. Unfortunately, pets can suffer from anxiety just like humans do, so many pet owners are turning to CBD products for relief.

CBD pet products come in a variety of forms, including treats, oils, and sprays. These products can help provide the same benefits humans get from CBD – like reducing inflammation and calming anxious pets. Pet owners will be grateful for products that can help their furry friend’s well-being.

Before You Go, Understand the Risk of Selling CBD

CBD is one of the fastest-growing industries in the world and there is no sign of slowing down any time soon. With so many different options to choose from, entrepreneurs have a unique opportunity to create their own CBD niche new product line that can help them stand out from the competition.

And opportunity doesn’t stop at CBD infusion. Cannabis plants and hemp plants can be use to create other types of products like clothing and bags.

Whether you’re looking to introduce topical pain relief lotions or fitness supplements infused with cannabinoids, there’s a wide variety of products that can be tailored specifically for your target market. As more people become aware of the potential benefits associated with CBD products, demand is only going to increase.

However, there are certain risks associated with selling CBD products that you must understand before diving in. The most important being your risk profile. CBD is a high-risk product, and you are a high-risk merchant. How can you ensure your CBD company won’t be shut down?

The solution is compliance (FTC, FDA, etc.) and a CBD merchant account. Payment processing is an integral part of your business. Using a merchant account and processor designed for CBD sellers will ensure your business can always accept payments from customers around the world.

Speak with DirectPayNet about opening a CBD merchant account today and scale your business.

About the author

As President of DirectPayNet, I make it my mission to help merchants find the best payment solutions for their online business, especially if they are categorized as high-risk merchants. I help setup localized payments modes and have tons of other tricks to increase sales! Prior to starting DirectPayNet, I was a Director at MANSEF Inc. (now known as MindGeek), where I led a team dedicated to managing merchant accounts for hundreds of product lines as well as customer service and secondary revenue sources. I am an avid traveler, conference speaker and love to attend any event that allows me to learn about technology. I am fascinated by anything related to digital currency especially Bitcoin and the Blockchain.