You check your inbox and see 47 new emails. First instinct? Delete half without reading them. Your customers feel the same way about your marketing emails. Getting email cadence right makes the difference between building loyal customers and ending up in the spam folder. Send...
Let’s be honest about something that’s happening right under our noses. Your customers aren’t Googling things the way they used to. Instead of typing “best payment processor for small business” into a search bar and scrolling through ten blue links, they’re having conversations with ChatGPT,...
Visa’s new VAMP program is not hot news, but as the deadline approaches it’s making business owners quake. Payment processors across the industry will enforce Visa’s new Acquirer Monitoring Program (VAMP) starting October 1, 2025. This overhaul consolidates Visa’s existing fraud and dispute monitoring programs...
Labels like MUSA or Made in the USA can tank your business. You see them everywhere on Amazon, eBay, and Shopify stores, products that proudly sporting “Made in USA” badges. American flags plastered on product photos. Bold claims about supporting American workers. But many—if not...
Friendly fraud is one of the most annoying yet seemingly avoidable types of fraud. Many merchants are left wondering what they’ve done wrong or why their customers are mistreating them. One day you’re in the black, and the next your chargeback ratio spikes beyond acceptable...
Payment processors and PSPs hold immense power over businesses, Stripe, despite its reputation as a developer-friendly platform, is no different. The payments giant regularly suspends accounts and holds funds, sometimes without clear justification. I recently received an email from a business owner whose experience illustrates...
