Category: DIRECT RESPONSE

  • Online Reviews are the Golden Marketing Tool You Aren’t Using

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    In the digital world we’re navigating, the adage “The customer is always right” takes on a whole new meaning, especially when it comes to customer reviews. Think about it: When was the last time you made an online purchase without scrolling through reviews or star ratings? If you can’t remember, you’re in good company. An…

    Customer reviews, five-star reviews, testimonials, online reviews
  • eCommerce vs. Direct Response, What’s the Difference?

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    Understanding the nuances of different selling strategies has never been more essential. As our world increasingly shifts to digital realms, businesses must align their practices to reach customers effectively. Two prevalent online sales methodologies that often stir confusion are ecommerce and direct response. Both approaches have reshaped the way businesses sell products and services, yet…

    Hero image for a blog post comparing ecommerce with direct response marketing
  • Is It Too Early to Start Black Friday Marketing? When and Why You Should START NOW

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    Well, folks, it’s that time of year again. No, I’m not talking about pumpkin spice lattes or the sudden appearance of Halloween decorations in every storefront. I’m talking about Black Friday – the “Super Bowl” of sales, if you will. I know, I know. “But it’s still summertime!” you might protest. “Isn’t it too early…

    Man sitting on pile of cash with Black Friday Marketing Strategies written above
  • Stream, Shop, Smile: Roku and Shopify’s Revolutionary Shopping Experience Breakdown

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    In the rapidly-evolving digital world, one might think the possibilities for advertising and e-commerce are endless. Yet, a noticeable gap persists: the world of TV streaming has largely remained untouched. Well, maybe not untouched but more unrealized. Ads have existed on streaming since streaming’s birth. Viewers today enjoy a plethora of content on their TV…

    Direct response marketers find a new home in tv streaming
  • Build, Scale, Sell: Why You Should Build Your Small Business to Sell It

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    Entrepreneurship is a journey filled with ups and downs, one that requires tenacity, courage, and an unyielding belief in your vision. But have you ever considered the end game? What’s your ultimate goal with this venture you’re embarking on or have already begun? In this post, we’ll discuss an approach that may seem counterintuitive at…

    Time to sell your business