Category: Marketing & Strategy
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Are You Meeting Americans’ Demand for Sustainability? A Green Awakening
The contemporary landscape of the retail sector has experienced a transformative shift towards implementing sustainable business practices. The environmental sustainability of a business owner extends beyond simply their carbon emissions or their energy use. It encapsulates the holistic approach they take towards their operations – from the supply chain to their waste management protocols. This…
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How to Market on Threads: A Guide
Threads, Meta’s Twitter competitor, is a powerful new social media platform that has squeezed its way in at just the right time. Twitter is going wild, folks are looking for alternatives, and Threads is simple enough to just work. It won’t be like this forever, but for now it’s exactly what the people need. A…
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The Art of Goodbye: Mastering the Cancellation Funnel to Minimize Churn
For subscription businesses, customer retention is the name of the game. But equally important—and often overlooked—is mastering the art of a well-executed cancellation process. It’s the last impression a customer has with your brand, and it can significantly impact their likelihood to return or refer others to your service. This is where cancellation funnels can…
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SEO Experimentation – 7 Examples and Benefits
As search engine algorithms become increasingly complex and user behavior continues to shift, strategies of the past no longer yield profitable results. This is where the power of SEO experimentation (Search Engine Optimization) comes into play. SEO experimentation is not just about tinkering with title tags or adding keywords. It’s a scientific approach to SEO,…
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How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”
Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…
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