Category: Marketing & Strategy
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The Future of Affiliate Marketing with Amber Spears
This is the second part of our interview with Amber Spears, cofounder of East 5th Avenue which is an affiliate marketing agency and provides training to those interested. Previously, we talked about what makes a good affiliate manager. You can click that link to read about it, and when you’re done come back here and get some insight into…
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What Makes a Good Affiliate Marketing Manager + Women in Business
This past week, we sat down with Amber Spears and spoke with her about what makes a good affiliate manager, the difference between men and women in our industry, and predictions for the future. This will be a multi-part supplemental post of our podcast episode with her, so stay tuned for our future posts. Amber Spears currently…
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How AI Copywriting Benefits Your Business (and Why You Should Keep Your Human Writers…for Now)
The bells aren’t ringing just yet for copywriting professionals. AI copywriting tools are available online for business owners, students, and writers to use that speed up certain processes. You can use these tools to assist with web content, blog posts, meta descriptions, and a lot more. And these tools can benefit businesses more than you…
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The Future of Direct Response Marketing Part 2: Partners, not Providers
Welcome back! In this Part 2 of our interview with Rich Schefren, internet marketing pioneer and “guru to the gurus”, we uncover what the future of direct response marketing holds. His insight on the subject is both understandable and surprising. Use this information to your advantage to prepare a future-proof business model that can capture the…
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The Future of Direct Response Marketing Part 1: Building the Foundation
We sat down with famed business strategist and “guru to the gurus”, Rich Schefren, founder of the automated webinar (2007), for insight into where the direct response marketing industry is headed. He gave us some great personal accounts of what makes a marketing strategy good, what doesn’t, and how he got to where is today. You can leverage his extensive knowledge to…
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