Tag: ads
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How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”
Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…
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Reviving Direct Mail Marketing Strategies for the Digital Age
In today’s fast-paced digital world, email marketers are constantly seeking innovative ways to stand out in the crowded inboxes of their target audience. One strategy that has proven successful over the years is direct mail marketing. With its roots in the pre-internet era, direct mail marketing has consistently shown the ability to capture recipients’ attention…
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AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns
As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…
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Net Impressions Are THE MOST Important Metric for Maximizing Your Advertising Impact
Are you looking for the most effective way to maximize your advertising impact? If so, you’ll want to pay special attention to net impressions—the number one metric for optimizing your ad campaigns. In this blog, we’ll be exploring why net impressions are the most important metric for maximizing your digital marketing impact, how to track…
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5 Keys to Creating Unskippable YouTube Ads You Need to Use
YouTube advertising is a simple and effective way to promote your business. In fact, YouTube video ads are more liked, commented on, and shared than any other type of online video ad. But there’s one key ingredient required to make them work—your YouTube ad must be irresistibly compelling. Johnson Li, who is the former CMO…
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