Tag: ads
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How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”
Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…
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Reviving Direct Mail Marketing Strategies for the Digital Age
In today’s fast-paced digital world, email marketers are constantly seeking innovative ways to stand out in the crowded inboxes of their target audience. One strategy that has proven successful over the years is direct mail marketing. With its roots in the pre-internet era, direct mail marketing has consistently shown the ability to capture recipients’ attention…
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AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns
As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…
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