Tag: Facebook
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Scale Your Facebook Ad Campaign FAST with the Shotgun Approach
Marketers are constantly searching for the most effective strategies to promote their products and services. You might have come across the terms “shotgun approach” and “rifle approach” during your forays into the marketing landscape. While the rifle approach zeroes in on a specific target audience with precision, the shotgun approach takes a more expansive route,…
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How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”
Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…
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Tapping into the Next Big Marketplace: Facebook Live Stream Shopping
Remember the days of infomercials and QVC shows that exhibited products “live” with an “act fast or you’ll miss out” Call-To-Action? It’s back in a surprising form: Facebook Live stream shopping. Better yet, this feels like the future of e-commerce and Direct Response that taps directly into buyer impulse that mixes proof of concept with immediacy (beneficial…
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Facebook’s GlobalCoin Will Change High-Risk Merchant Payments Forever
Last month, Facebook confirmed its cryptocurrency GlobalCoin will be in about “one dozen countries” by this time next year. Rumors state it could now happen by Q3. No surprise! It was only a matter of time before Facebook announced its intention to wade into the cryptocurrency waters. Effectively holding power over a currency that can…
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