Author: Maria Sparagis
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The Future of Direct Response Marketing Part 2: Partners, not Providers
Welcome back! In this Part 2 of our interview with Rich Schefren, internet marketing pioneer and “guru to the gurus”, we uncover what the future of direct response marketing holds. His insight on the subject is both understandable and surprising. Use this information to your advantage to prepare a future-proof business model that can capture the…
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The Future of Direct Response Marketing Part 1: Building the Foundation
We sat down with famed business strategist and “guru to the gurus”, Rich Schefren, founder of the automated webinar (2007), for insight into where the direct response marketing industry is headed. He gave us some great personal accounts of what makes a marketing strategy good, what doesn’t, and how he got to where is today. You can leverage his extensive knowledge to…
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Timeline of a Chargeback: The Merchant’s Guide to Processing Chargebacks
The timeline of a chargeback is a tricky one and tends to favor the customer. It involves all parties: customer, card issuer, credit card network, acquirer, and finally the merchant. Merchants who ignore chargebacks or fail to respond in time will lose revenue, increase their chargeback ratio, and take one step closer to account termination. For these reasons, chargeback management is a high-risk merchant’s best ally. Steps for Chargeback Processing There…
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Expansion Part 2: Strategies for Maximizing Revenue When Expanding into New Markets
Business expansion into new markets is more than allowing your site to accept payments. We covered that in part one. To sum it up, you can add Dynamic Currency Conversion (DDC), open a Multi-Currency Merchant Account, or incorporate in the region. Now that you’ve prepped your store, how can you be sure of customer interest? And if customers…
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Expansion Part 1: Expanding Your Business into New Markets with DCC, Multi-Currency Accounts, or Incorporation
Expanding your business into new markets is a great way increase revenue and meet the demand of customers abroad. With the ease of creating online stores, the process of opening up shop anywhere in the world is absolutely possible but not without jumping over a few hurdles. The first step towards expanding your business into new markets is to prepare…
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