Author: Maria Sparagis
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VAU and MAU Will Eliminate Churn on Your Subscriptions, Here’s How
We’ve all felt the sting of chargebacks, faced declines, and grappled with customer churn. These are not just “problems”; they’re actually revenue leaks that can bleed a subscription business dry if not addressed. Enter Visa Account Updater (VAU) and Mastercard Account Updater (MAU), the unsung heroes in the payment ecosystem that can help you overcome…
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Online Reviews are the Golden Marketing Tool You Aren’t Using
In the digital world we’re navigating, the adage “The customer is always right” takes on a whole new meaning, especially when it comes to customer reviews. Think about it: When was the last time you made an online purchase without scrolling through reviews or star ratings? If you can’t remember, you’re in good company. An…
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Scale Your Facebook Ad Campaign FAST with the Shotgun Approach
Marketers are constantly searching for the most effective strategies to promote their products and services. You might have come across the terms “shotgun approach” and “rifle approach” during your forays into the marketing landscape. While the rifle approach zeroes in on a specific target audience with precision, the shotgun approach takes a more expansive route,…
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Boost Your Bookings with 3 Simple Vacation Rental Payment Rules
The way vacationers book and pay for their dream getaways has changed in the past decade. Ensuring a smooth and reliable payment experience has never been more crucial for those in the vacation rental business. Whether you’re an Airbnb host, a property owner with a scenic beach house, or a professional vacation rental manager, understanding…
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Text-to-Pay Mobile Payments: The Most Powerful Payment Tool You Aren’t Using
In 2023, the manner in which we transact has dramatically shifted, evolving in tandem with technological advancements. Not too long ago, the concept of making a purchase using anything other than cold hard cash or a physical credit card would’ve been the stuff of sci-fi. But as we journeyed from bartering to coins, from paper…
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