Author: Maria Sparagis

  • The Impact of the UK’s Financial Services and Markets Act 2023 on Crypto Traders

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    The dawn of a new era for cryptocurrency traders in the United Kingdom has arrived with the amendment of the Financial Services and Markets Act 2023. This milestone legislation, which has received Royal Assent from King Charles, ushers in a progressive regulatory framework, defining and recognizing cryptocurrency trading as a regulated financial activity. As digital…

    Cryptocurrency coins, Bitcoin, Ethereum, and Litecoin, standing in front of a gavel and book.
  • SEO Experimentation – 7 Examples and Benefits

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    As search engine algorithms become increasingly complex and user behavior continues to shift, strategies of the past no longer yield profitable results. This is where the power of SEO experimentation (Search Engine Optimization) comes into play. SEO experimentation is not just about tinkering with title tags or adding keywords. It’s a scientific approach to SEO,…

    SEO is made up of several parts, including Keyword, Link, Media, Rank, Page, and Content.
  • Subscription Business Models Are the Future, Here’s Your Proof

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    Across various industries, from software to entertainment and even retail, more and more businesses are opting for the subscription model. But why? The appeal of subscription models lies in their ability to provide businesses with a more predictable revenue stream, fostering a deeper and ongoing relationship with customers. Instead of one-time transactions, customers engage in…

    A judge shaking hands with someone behind a gavel.
  • Empowering the Workplace: How AI and LLMs Revolutionize Productivity and Efficiency

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    Among the rapid technological advancements that drive our digital world, Artificial Intelligence (AI) and large language models stand as pioneers, spearheading this transformative wave that is reshaping industries, economies, and societies. AI, once a concept limited to the realm of science fiction, is now a tangible, powerful tool that permeates our daily lives. Its applications…

    Robot and human doing business, representing AI in the workplace.
  • How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”

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    Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…

    Apple iOS 14.5, iOS 16, and iOS 17 Ask App Not to Track for data privacy