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Are You Meeting Americans’ Demand for Sustainability? A Green Awakening

Demand for business sustainability is growing among American consumers

The contemporary landscape of the retail sector has experienced a transformative shift towards implementing sustainable business practices. The environmental sustainability of a business owner extends beyond simply their carbon emissions or their energy use. It encapsulates the holistic approach they take towards their operations –...

Stream, Shop, Smile: Roku and Shopify’s Revolutionary Shopping Experience Breakdown

Direct response marketers find a new home in tv streaming

In the rapidly-evolving digital world, one might think the possibilities for advertising and e-commerce are endless. Yet, a noticeable gap persists: the world of TV streaming has largely remained untouched. Well, maybe not untouched but more unrealized. Ads have existed on streaming since streaming’s birth....

How to Market on Threads: A Guide

Marketing on Threads, Meta's Twitter Competitor

Threads, Meta’s Twitter competitor, is a powerful new social media platform that has squeezed its way in at just the right time. Twitter is going wild, folks are looking for alternatives, and Threads is simple enough to just work. It won’t be like this forever,...

One Account, Two Businesses? Exploring Business Bank Accounts, Merchant Accounts, and LLCs

one account for multiple businesses, the pros and cons

If you’re anything like me, you’re continually looking for ways to streamline your operations and optimize your business financials. One question that seems to pop up frequently is, “Can I use the same bank account for two businesses?” And it’s no wonder this query surfaces...

The Art of Goodbye: Mastering the Cancellation Funnel to Minimize Churn

Cancellation funnel for reducing customer churn featured image.

For subscription businesses, customer retention is the name of the game. But equally important—and often overlooked—is mastering the art of a well-executed cancellation process. It’s the last impression a customer has with your brand, and it can significantly impact their likelihood to return or refer...

Licensing Business Model: A B2B Revenue Model to Supplement Subscriptions

"Licensing revenue model" and "the next evolution for subscription businesses" overlayed on top of a laptop and people's arms.

In the digital era, the subscription business model has become a cornerstone for many companies across industries, providing a predictable, recurring revenue stream and cementing long-term relationships with customers. From streaming platforms to software providers, subscriptions have reshaped how businesses approach customer engagement and revenue...

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