Category: INFLUENCER FRAUD
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Influencer Fraud: Why You Got Scammed & How To Bounce Back
Social media stars. Big-time bloggers. Authoritative podcasters. All share a trait that companies value – influence. But influencer fraud has left merchants with nothing to show for their ad spend. Fake followers, paid-for engagement and overstated reaches make it hard for high-risk merchants to partner with online figures in this market. The negative consequences stretch…
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