This past week, we sat down with Amber Spears and spoke with her about what makes a good affiliate manager, the difference between men and women in our industry, and predictions for the future. This will be a multi-part supplemental
The affiliate marketing growth strategy has been around for decades. Business owners have long loved the simplicity and low-risk nature of only having to pay out a marketing expense after an affiliate makes a sale. However, it’s no longer quite
Media buying and affiliate marketing has not escaped unscathed during the Coronavirus pandemic. Merchants that relied on performance marketing and paid advertising campaigns adjusted rapidly. Strategies have changed in the last three months to weather the storm. Some marketing channels
In spite of affiliate fraud, many of our clients rely on affiliate marketing – some very heavily – to grow and boost online sales. Affiliates can help drive traffic that is high converting to many highly competitive consumer segments. So,
You depend on your merchant account for credit card processing and you depend on your affiliate program to supply you with affiliate traffic. However, if you aren’t careful your affiliate traffic could affect your merchant account in a bad way
