Tag: affiliate marketing
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What Makes a Good Affiliate Marketing Manager + Women in Business
This past week, we sat down with Amber Spears and spoke with her about what makes a good affiliate manager, the difference between men and women in our industry, and predictions for the future. This will be a multi-part supplemental post of our podcast episode with her, so stay tuned for our future posts. Amber Spears currently…
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How to Prevent Rogue Affiliates from Derailing Your Business
The affiliate marketing growth strategy has been around for decades. Business owners have long loved the simplicity and low-risk nature of only having to pay out a marketing expense after an affiliate makes a sale. However, it’s no longer quite as win-win as it might seem. What was once one of the lowest-risk forms of…
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8 Affiliate Marketing Strategies To Keep Growing Through COVID-19 & Beyond
Media buying and affiliate marketing has not escaped unscathed during the Coronavirus pandemic. Merchants that relied on performance marketing and paid advertising campaigns adjusted rapidly. Strategies have changed in the last three months to weather the storm. Some marketing channels like media buying lost support from merchants as budgets dried up. Alternatively, affiliate marketing is…
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Affiliate Fraud: Rogue Partners Wreak Havoc On Merchant Accounts
In spite of affiliate fraud, many of our clients rely on affiliate marketing – some very heavily – to grow and boost online sales. Affiliates can help drive traffic that is high converting to many highly competitive consumer segments. So, like Neil Patel, co-founder of Neil Patel Digital says: If you want to scale your…
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8 Ways Affiliate Traffic Might Hurt Your Merchant Account
You depend on your merchant account for credit card processing and you depend on your affiliate program to supply you with affiliate traffic. However, if you aren’t careful your affiliate traffic could affect your merchant account in a bad way unintentionally. What are the signs your affiliate traffic stinks? The biggest signs you might be…
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