Author: Maria Sparagis
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How to Make More Money with the FTC’s “Click to Cancel” Rule
Over the past few years, subscription-based business models have gained significant traction. However, as these services continue to grow in popularity, regulatory bodies such as the Federal Trade Commission (FTC) are stepping up their efforts to protect consumers from deceptive practices. One such initiative is the “Click to Cancel” rule, which mandates that subscription merchants…
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From Reviews to Revenues: The Impact of User-Generated Content on Travel Marketing
In the era of the empowered customer, user-generated content (UGC) — a term encompassing anything from customer reviews to social media posts and beyond — has become an influential factor in the decision-making process. UGC is, at its core, a manifestation of authentic, unsolicited customer experiences, showcasing the power of the consumer voice in today’s…
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Seize the Season: Embracing Seasonality in Marketing Supplements for Fitness Coaches
As a fitness coach or ecommerce supplement seller, you’re no stranger to the constant ebb and flow of trends in the health and wellness industry. The supplement market is bustling, brimming with opportunities for those willing to innovate and adapt. And one area that is ripe for exploration? Seasonal supplements. What if we left behind…
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Boost Sales with a Strong Return Policy for Your Auto Parts Business
Navigating the world of ecommerce can be a thrilling ride, especially when you’re dealing with the intricacies of auto parts. From the joy of connecting a customer with that hard-to-find piece to the satisfaction of seeing your products help bring a vehicle back to life, there’s no shortage of rewarding moments. However, one area that…
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How to Leverage ChatGPT for Your Entrepreneurial Journey in 6 Steps
If you’re reading this, you’re likely an entrepreneur navigating the thrilling, sometimes puzzling world of ecommerce. And in this digital age, it’s crucial to stay abreast of the latest tools that can give your business model an edge. Today, let’s dive into a game-changing tool that’s as futuristic as it sounds: OpenAI’s (and Microsoft’s) ChatGPT.…
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