Author: Maria Sparagis

Maria Sparagis is President of DirectPayNet, where she's spent over 20 years helping businesses scale to six-, seven-, and eight-figure revenue through optimized payment processing. She works hands-on with business owners to solve merchant account challenges, reduce processing costs, and implement payment strategies that support real growth. Maria is a regular speaker at fintech conferences and writes about practical approaches that help businesses break through revenue plateaus.

What TikTok’s Online Store Means for Amazon, Shein, and ClickBank

TikTok shopping tab and in-feed shopping set to disrupt Amazon, ecommerce.

Digital marketing trends have revealed a new horizon where social media platforms aren’t just about connecting with friends or finding entertainment anymore. In a revolutionary step forward, the concept of a fully-fledged online retail store integrated within a short-form video platform has emerged. This inventive approach seeks to redefine e-commerce as we know it, providing […]

How to Get Off MATCH: A Guide

How a merchant can get off the MATCH list

Stuck on MATCH and don’t know how you got there or how to get off? In this guide, we’ll take you through the step-by-step process of escaping from MATCH’s clutches and finally regaining your freedom. Whether you’ve been placed on MATCH by accident, from a previous business, from a mismatch, or something else entirely, we’ve […]

Are You Meeting Americans’ Demand for Sustainability? A Green Awakening

Demand for business sustainability is growing among American consumers

The contemporary landscape of the retail sector has experienced a transformative shift towards implementing sustainable business practices. The environmental sustainability of a business owner extends beyond simply their carbon emissions or their energy use. It encapsulates the holistic approach they take towards their operations – from the supply chain to their waste management protocols. This […]

Stream, Shop, Smile: Roku and Shopify’s Revolutionary Shopping Experience Breakdown

Direct response marketers find a new home in tv streaming

In the rapidly-evolving digital world, one might think the possibilities for advertising and e-commerce are endless. Yet, a noticeable gap persists: the world of TV streaming has largely remained untouched. Well, maybe not untouched but more unrealized. Ads have existed on streaming since streaming’s birth. Viewers today enjoy a plethora of content on their TV […]

How to Market on Threads: A Guide

Marketing on Threads, Meta's Twitter Competitor

Threads, Meta’s Twitter competitor, is a powerful new social media platform that has squeezed its way in at just the right time. Twitter is going wild, folks are looking for alternatives, and Threads is simple enough to just work. It won’t be like this forever, but for now it’s exactly what the people need. A […]