holiday shopping business tactics attract new customers offer discounts for holidays

How to Reel in Last-Minute Holiday Shoppers Like a Pro


With the clock ticking towards 2024, a wave of daily deails, shopping deals, daily specials, holiday specials daily

An advent calendar for daily savings.

Daily Specials Will Captivate Shoppers

As the to make immediate purchases.

Why Daily Specials Work

  • Fresh Deals Every Day: By offering new deals each day, you keep your store at the forefront of customers’ minds. Whether it’s a discount on electronics on How to Implement Daily Specials
    1. Plan Ahead: Determine your deals well in advance. Consider historical sales data, popular items from choose products that will appeal to your audience.
    2. Promote Across Channels: Use your website, email newsletters, and flexible payment options for online shopping like buy now pay later, bnpl

      BNPL is one of the best options for payments during the holidays.

Flexible Payment Options for Increased Sales

In the rush of the The Appeal of Flexible Payments

How to Implement Flexible Payment Options

  1. Partner with BNPL Providers: Work with popular providers like Klarna and Afterpay to integrate their services into your checkout process.
  2. Offer Non-Traditional Methods: Credit cards and debit cards rule the online world of commerce, but other people like to buy with crypto or even cash on delivery. Look into these methods and become the go-to provider for this niche customer group.
  3. Simplify the Checkout Process: Ensure that the checkout process is straightforward, with clear instructions on how to choose and use whatever option the customer prefers.

Start offering the payment methods your customers need.

discounts for new customers, discounts and promotions, sales

Sales are a great way to attract new customers.

Simplify Discounts for

Attracting Advantages of Simplified Discounts

Email Marketing for Personalized Engagement

Email marketing remains a powerful tool for engaging with customers, especially during the Benefits of Personalized Email Marketing

How to Implement Effective Email Campaigns

  1. Segment Your Audience: Group your email list based on customer behavior, purchase history, and preferences.
  2. Personalize Content: Use customer data to personalize the content of your emails, including product recommendations and special offers.
  3. Design for Engagement: Create visually appealing and festive email layouts that capture the holiday spirit and encourage customers to explore your offerings offering discounts and Ensure your payments system can handle the flow of new customers.

    holiday sales storytelling marketing tactic

    You should always use storytelling in your marketing, holidays or not.

    Storytelling to Enhance the Shopping Experience

    By weaving compelling narratives around your products, you can create a deeper emotional connection with your audience, making your offerings more memorable and desirable, especially during the The Impact of Storytelling

    • Building Emotional Connections: Stories that resonate with customers can create a sense of belonging and personal connection, making your products more than just items to buy.
    • Differentiating Your Brand: Unique stories can set your products apart in a crowded online marketplace, offering customers something more than just the product itself.
    • Enhancing Customer Experience: Integrating storytelling into your product descriptions and marketing can transform a simple shopping exercise into an immersive experience.

    How to Implement Storytelling in Online Retail

    1. Create Engaging Narratives: Develop short, engaging stories for your products that reflect your brand’s values and resonate with your holiday rush fulfillment online business shipping

      Don’t mess up this last step!

Navigating the Holiday Rush Without Hiccups

The negative reviews. Essentials of Efficient Order Fulfillment

Implementing a Robust Fulfillment Strategy


    About the author

    As President of DirectPayNet, I make it my mission to help merchants find the best payment solutions for their online business, especially if they are categorized as high-risk merchants. I help setup localized payments modes and have tons of other tricks to increase sales! Prior to starting DirectPayNet, I was a Director at MANSEF Inc. (now known as MindGeek), where I led a team dedicated to managing merchant accounts for hundreds of product lines as well as customer service and secondary revenue sources. I am an avid traveler, conference speaker and love to attend any event that allows me to learn about technology. I am fascinated by anything related to digital currency especially Bitcoin and the Blockchain.